“Why?”
We really liked our name. And we had tested it too. Thorough, we thought. But an existing brand with a similar sounding name, including legal support, disagreed. The topic: Possible risk of confusion. We were highly recommended to change the name. We were so proud to have made the right choice from our shortlist of 3 names, consisting of the other options Kevin and Chantalle. Nonetheless, we were now faced with a decession to make:
‍
A) A long, expensive open-ended right marathon
B) a quick, clear solution

As tempting as the classic David-and-Goliath battle between non-profit and profit-oriented players might have been: After careful consideration, we decided on the pragmatic step B. Instead of wasting our time and energy in lawsuits in court, we prefer to invest it in what we do with love: doing the best marketing for everyone who does good.
By the way, the name search didn't take long. The I became a Y.
A small difference and, in the end, a wonderful compromise with which all sides can live well. It's all love in the end.

‍

What has changed is the name.
However, our claim and attitude remain the same.
ONYWA continues to stand for uncompromising non-profit marketing.
For professional communication without maximizing profits.
We'll stay the way we are.

‍Welcome to ONYWA.

‍