Rethink, Reinvent

Onywa is Switzerland’s first marketing agency operating on a non-profit basis, rethinking how marketing can be done responsibly. We believe in marketing for organisations that create positive social or environmental change – offering professional communication without profit-driven incentives.

Our mission

As a non-profit association, Onywa puts values before profit. Our mission is to support organisations working on social and environmental causes by giving them access to professional, affordable communication.
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What we stand for

NO to greenwashing, pinkwashing, and meaning-washing. YES to projects that deserve to be seen.
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Honest
We tell it like it is — because real change needs clarity, not buzzwords.
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Relevant
We only do what matters – for us, for you, and for the world out there.
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Fair
For us, fairness means fair prices, fair terms, and fair partnerships.

Who we work with

We work with people and organisations who want to make a difference — socially, ecologically, or culturally. Whether it’s an NGO, an association, or a purpose-driven brand: if you’re here to make a difference, we’re here to support you.
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team

We’re not a fixed team — we’re a network of dedicated people driven by conviction. Depending on the project, we work in changing constellations, bringing together experts from across the marketing world — freelance, part-time, voluntary, or project-based. From creative development and concept work to events and fundraising campaigns, from social media and design to strategy and PR stunts, Onywa draws on a broad pool of expertise.
Our network brings together extensive brand and agency experience, including work for:
DDB
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YOUTUBE
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HEIMAT
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SBB
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BBDO
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COOP
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TBWA
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GOOGLE
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SCHOLZ & FRIENDS
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ZKB
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PUBLICIS
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GALAXUS
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SERVICEPLAN
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SUNRISE
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OMD
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WATSON
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SAATCHI & SAATCHI
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CNN 
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FISCHERAPPELT
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AKTION MENSCH
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Members of the Oniwa Collective have worked on brands including:
YOUTUBE
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SBB
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COOP
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GOOGLE
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ZKB
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GALAXUS
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SUNRISE
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WATSON
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CNN
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HUMAN ACTION
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FOUNDERS

Members of the Oniwa collective have contributed to numerous campaigns for brands, including:
YOUTUBE
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SBB
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COOP
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GOOGLE
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ZKB
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GALAXUS
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SUNRISE
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WATSON
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CNN
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HUMAN ACTION
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Lara Zanetti, Clement Obiegbu
Lara Zanetti
Lara is a Marketing Manager, Co-Founder, and Vice President of Onywa. She brings experience from start-ups and large organisations and focuses on making projects with real purpose visible.
Clement is a Creative Director, Co-Founder, and President of Onywa. With over 15 years of experience in marketing and communications, he helps amplify good ideas to create greater impact.
Clement is a creative director, co-founder of ONIWA and has been active in the world of communication and marketing for over 15 years.
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With stations in London, Chicago, Berlin and Zurich, he has managed international brands, helped build start-ups and developed campaigns for small, large and very large companies.
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At ONIWA, he brings his experience in advertising, media and activism to make good ideas for a better cause visible.
Co-Founder | President
Clement Obiegbu